MacDonald’s still deny that they are fat food

In Israel MacDonald's has changed their menus and made them lighter in calories and fat. Here the print commercial that they’ve done to spread the word...

Do you think that people gonna believe in the message?

Big Ideas use lower budgets!

What can you do if you're low on your publicity budget, but still want to access as many people as you can with your message?
Harley Davidson made it quite simple:


ChatRoulette consists of randomly connecting you and someone somewhere in the world using a connected webcam and allowing you to talk to a stranger. You never know who you are going to be talking to. Some 500,000 people connect daily to ChatRoulette, so it's quite popular.

We don't need to have money to make big campaigns. Harley Davison proved it!

9 in 10 want use 2.0 in their communication strategies. But when?

PRWeek put the question and enterprises answered that social media has a very important place in our days. They have a particular importance to listen users as to act and to answer to all positives or negatives discussions. “It is easy to assume, for example, that the value of social media is well understood by clients. Almost two-thirds of respondents, accordingly, see digital PR and social media as "a real comms and business opportunity".

The main question is when to entry in the social media : sooner or later? “Nearly one-third of them say they are open-minded but need to see more hard evidence of their potential value”.
2 in 3 enterprises choose Twitter for start link in, without forgetting Facebook and blogs.

When brands know how to profit from social media they can really increase they notoriety in first place, and in second place they can increase their sells. But being present in social media is a daily work. Otherwise brands will be perceived like being far from people/market.

Wine Spectator gave 100 points to the 2007 Dow's Vintage Port

"Amazing aromas of lilac, violet, crushed blueberry and mineral that turn to black pepper and spices follow through to a full-bodied, medium-sweet palate, with a long, chewy finish. Evolves to tar and asphalt. Really held back, yet powerful grip slaps you. This is mind-blowing in texture. The greatest Dow ever made."

Congretulations! It's a great communication to the Porto wine and to Portugal also.

It’s time to change

If you think about changing your brand’s positioning, now it’s the time.
In fact, the entire world has changed: markets have changed, costumer’s habits have changed and the perceptions also changed. People are ready to receive changes, solutions, new breath of air (actually, they expect it).

Why not take advantage of this period to get closer to your target, or, get a new one?

With this crisis, costumers try news products, news brands, new ways of life. They try to adapt to this new context. This period transforms the costumers and their way of buy: they search more; they look for alternatives, for substitute products. So, they are open, they are ready to listen new messages; more than that: they are ready to see brands changing with them and start to speak their new language. In the other way, they will look out for brands that already do so. In other periods, costumers don’t look over so much. Now they are less loyal to their habits of consumption.

Yes, we all know that to do a repositioning we need money and money is not so available like in the other times… But don’t forget that who approaches you when you need or desire, is who you’ll remember later. To conquer costumers in this time could be a start of a loyal relationship.

All changes in this moment are investments!! Costumers expect and are looking for it.
Don’t miss the opportunity.

Opinion is money

Several brands have a lot to learn whit magazines with online presence. Let’s analyze:

Paper magazines and journals are practical. They can be read everywhere and every time. To read in paper is also easier than in monitors. It’s true that the physical support is comfortable.

So, why do people search so much online papers and magazines, even after having read the print version?
Answer: Opinion.

In internet readers can give their opinion, they are listened. Readers can exchange opinions, pose questions and make an identity and to be recognized.
Online press subscriptions are already a big market; readers, after have read the free print journal, go to online version to see comments and leave their owns.
And opinion is money. Online papers make money and bring loyal readers.

We see brands with great web sites, dynamic and with design, user friendly and also with tips. But, nowadays, people search for more. They want to give their opinions and take part in the brands/products development. Like news in online papers. Don’t forget that developing a customer’s loyalty is usually cheaper than conquer new ones.

Skoda for gourmets...piece of cake

I fond this great film made by Skoda, or by the creative agency Fallon London. An imaginative and ambitious campaign, with soundtrack the classic of Julie Andrews singing “My Favourite Things”.

A pure moment of pleasure!