Money to see commercials

There is in the French market a beta version from a site where we are paid to see commercials. The site is called imagiin and gives us points for each view, which after we can change for gifts in the shop.

So, we register, we describe ourselves, then we see commercials and respond to a questionnaire to make sure that we saw every thing with attention. That’s a dream for a lot of people. And actually, I think that it can work!

But we should think a little bit about this points:

- for the announcer its good because his target is well defined;

- it’s also good, because they are sure that the target has seen the commercial with attention;

- and yet, we can play with the questionnaire to strengthen the message, so ,be more persuasive;

- In the other hand, as target: if I see a commercial because I want, to make some money, I will have my persuasion barriers higher;

- Commercials for money can reduce the advertising credibility, because I know that they want me to watch this commercial to sell me something. I know that I’m the target and they want “corrupt” me. So, that ad has no longer the same credibility for me as before.

A question that I have is how many times the target will see a commercial? Will we have for the first time campaigns without repetition? If so, we can talk about a new generation of commercials: commercials that amuse people and with more creative messages; maybe sequences of stories, with different endings, etc (I won’t GIVE all my ideas…). But, it’s sure that it brings more possibilities for brands strategies.