Ajax helps women in Spain

Táumaco launches 'Casajax', a new concept for Ajax (Colgate Palmolive). It’s simple and it will generate lot of buzz:

It’s an ad-hoc communication provide by a site where women can search for housewives and where housewives can inscribe themselves.

With this site, Ajax comes to respond to a need felt by Spanish women of having someone skilled and from trustworthy to take care of their houses (I don’t think that’s only by Spanish ones).

In my opinion it’s a very good strategic idea. Ajax position itself toward the needs felt by women and it is there to help them. I suppose that this site will be very efficient for Ajax’s communication. In our days brands need to think in customers, to be toward them. As Ajax and Dove did, brands have to find which actually are the needs of those who make part of their universe. The society is more developed and only advertising has no more the same efficacy. We need marketing strategies to stand near customers. There are a lot of good ideas out there!