PRWeek put the question and enterprises answered that social media has a very important place in our days. They have a particular importance to listen users as to act and to answer to all positives or negatives discussions. “It is easy to assume, for example, that the value of social media is well understood by clients. Almost two-thirds of respondents, accordingly, see digital PR and social media as "a real comms and business opportunity".
The main question is when to entry in the social media : sooner or later? “Nearly one-third of them say they are open-minded but need to see more hard evidence of their potential value”.
2 in 3 enterprises choose Twitter for start link in, without forgetting Facebook and blogs.
When brands know how to profit from social media they can really increase they notoriety in first place, and in second place they can increase their sells. But being present in social media is a daily work. Otherwise brands will be perceived like being far from people/market.
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